CINEMATIC ACTOR BRANDING
LETS GRUFF YOU UP
THE CINEMATIC SELF-TAPE
See our master post-production blueprint in action with these real client sessions. Designed by filmmakers; engineered for actors.
FROM OUR SET TO CASTING.
Actor ARIEL GARCIA Avalon Artists Group - COMEDY
Actor SIENA SOLINDA Smith & Hervey/Grimes Talent Agency - DRAMA
Actor ALICE LOWERY - DRAMA
THE CINEMATIC HEADSHOT
ALICE LOWERY
SHAWN MCTAVISH
SIENA SOLINDA
ARIEL GARCIA
A young woman with long black hair, fair skin, and green eyes is looking slightly upward and to her right. She has makeup on, including mascara and lipstick, and is wearing a black strap top with a thin strap visible on her shoulder.
Close-up of a man with light skin, brown hair, and blue eyes, wearing a black shirt and a gray coat, against a dark background.
NEW FILM GRADE STREET APPAREL
FILM GRADE APPAREL
*
DESIGNED FOR ARTISTS
*
THE SHADOW COLLECTION
*
FILM GRADE APPAREL * DESIGNED FOR ARTISTS * THE SHADOW COLLECTION *
THE SHADOW COLLECTION: The Professional Standard. All-black technical gear engineered for G&E, Camera, and Art Departments. Featuring tonal black-on-black embroidery, these pieces are designed to eliminate reflections and distractions on set. Built for the crew that stays in the shadows so the story can stay in the light.
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
THE SHADOW // The Polarizer 5-Panel
Unisex Set Armor // High-Capacity Tactical Utility
🛠️ Features Production Build: Part of The Shadow Collection, this essential overhead layer features a mid-profile, structured front panel built to cut glare, eliminate distractions, and hold its frame through the grit of a 14-hour location shoot.
📐 Technical Specifications Material Blends: 65% Polyester / 35% Cotton. Fabric Weight: Lightweight, highly breathable technical blend engineered for hot sets.
🎨 Signature Aesthetics: Features discrete, black-on-black tonal Gruff Studios embroidery for a full "stealth" protocol, finished with a matching fabric undervisor and sweatband to ensure zero reflections near high-key lights.
❤️🔥 The G-Squad Advantage: Tap The G-Squad network on our home page for a 15% discount code on your first gear drop, plus early access windows to limited seasonal drops.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
the shadow collection
About the Collection
THE SHADOW // Cutter Pack
Unisex Set Armor // High-Capacity Tactical Utility
🛠️ Features Production Build: Part of The Shadow Collection, this mobile command center is constructed from water-resistant polyester to protect your sensitive gear—including a dedicated 15” laptop compartment—from unpredictable location elements while handling a massive 44lb capacity.
📐 Technical Specifications Material Blends: 100% water-resistant polyester with a silky internal lining. Dimensions: H 16⅛", W 12¼", D 3⅞" with a 44lb (20kg) maximum weight limit.
🎨 Signature Aesthetics: Features a precision-printed black Gruff Studios logo on the front for a low-profile stealth protocol, finished with a hidden high-security back zipper pocket and padded ergonomic shoulder straps.
❤️🔥 The G-Squad Advantage: Tap The G-Squad network on our home page for a 15% discount code on your first gear drop, plus early access windows to limited seasonal drops.
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
THE SHADOW // Neutral Densi-Tee
Unisex Set Armor // High-Capacity Tactical Utility
🛠️ Features Production Build: Part of The Shadow Collection, this structural foundation tee acts like an ND filter for your presence on set, engineered with heavy combed ring-spun cotton and a boxy silhouette to handle the rigors of demanding load-ins.
📐 Technical Specifications Material Blends: 100% Combed Ring-Spun Cotton. Fabric Weight: Heavyweight 7 oz./yd.² (237.34 g/m²) built for industrial-grade durability.
🎨 Signature Aesthetics: Features discrete, black-on-black tonal Gruff Studios embroidery on the chest for a complete "stealth" protocol that remains effectively invisible to the lens and free from reflections.
❤️🔥 The G-Squad Advantage: Tap The G-Squad network on our home page for a 15% discount code on your first gear drop, plus early access windows to limited seasonal drops.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
WE OFFER DISCOUNTS TO:
ACTIVE MILITARY & VETERANS
NURSES & MEDICAL PROFESSIONALS
FILM SCHOOL STUDENTS
THE GRUFF SET GEAR MANIFESTO
ART IS THE UNIVERSAL LANGUAGE
We believe that creativity knows no borders, no binaries, and no gatekeepers. GRUFF Set Gear is 100% Unisex. We don’t design for "men" or "women"—we design for the Human Form. Our silhouettes are inclusive by necessity, because the grind of a 14-hour set and the spark of a new idea belong to everyone. If you have a pulse, you’re in the crew.
FUEL THE VISION
Every thread of GRUFF gear serves a higher purpose. The majority of our merchandise profits are funneled directly back into the engine of Gruff Studios. When you buy a shirt, you are executive producing our upcoming studio passion projects.
THE FREEDOM TO BE HUMAN
It is okay to be unique. It is okay to be spicy. It is okay to be raw, autonomous, and loud. We champion the beautiful, messy expressions of humanity—from the righteous fight for free speech to the quiet pride in one’s own skin. We believe in the power of Autonomy: the right to own your voice and protect your vision tooth and nail.
THE RADICAL ACT OF KINDNESS
In a world of high-contrast opinions, we choose grace and kindness. Be tender to yourself and relentless in your respect for fellow humans—especially those who see the world differently than you. Be grateful for the dissenting voice. Without their viewpoint, you wouldn't truly know your own. We don’t seek a vacuum; we seek the friction that creates fire.
THE HATER PROVISO
We are creating art so we can spread it to the world—including our haters. To those who don’t get it yet: We love you. Your resistance is our inspiration. Without your shadow, our highlights wouldn't pop.
Wear the armor. Protect the butterfly. Build the studio.