NEW FILM GRADE STREET APPAREL
FILM GRADE APPAREL
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THE BOTANICAL PULSE COLLECTION
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DESIGNED FOR ARTISTS
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THE SHADOW COLLECTION
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FILM GRADE APPAREL * THE BOTANICAL PULSE COLLECTION * DESIGNED FOR ARTISTS * THE SHADOW COLLECTION *
the shadow collection
About the CollectionTHE SHADOW COLLECTION: The Professional Standard. All-black technical gear engineered for G&E, Camera, and Art Departments. Featuring tonal black-on-black embroidery and specialized naming conventions, these pieces are designed to eliminate reflections and distractions on set. Built for the crew that stays in the shadows so the story can stay in the light.
The Build
The mobile command center for the modern technician. Like a "Cutter" flag used to slice light and shape the frame, the Cutter Pack is engineered for precision and protection. Constructed from water-resistant 100% polyester, this medium-sized rig is built to shield your most sensitive gear—including a dedicated 15” laptop compartment—from the unpredictable elements of a location shoot. With a maximum weight limit of 44lbs, it handles the heavy lift of expendables, drives, and personal kit with industrial-grade reliability.
The Design
Total "Invisibility" protocol. Part of THE SHADOW COLLECTION, this pack is completely blacked out for zero light bounce and a stealth presence on or off set. Unlike our embroidered apparel, the Cutter Pack features a clean, printed Gruff Studios logo on the front for a low-profile, "set-ready" aesthetic. It includes a hidden back zipper pocket for high-security items and a front zipper pocket for quick-access tools, all supported by padded ergonomic straps to reduce fatigue during long scouting days or load-outs.
Technical Specifications
Material: 100% water-resistant polyester for all-weather protection.
Dimensions: H 16⅛", W 12¼", D 3⅞"—compact and streamlined.
Laptop Protection: Internal compartment for a 15” laptop.
Capacity: 44lb (20kg) maximum weight limit; large main compartment with silky lining.
Branding: Precision-printed black Gruff Studios logo on the front.
Security: Hidden back pocket with zipper for credentials or drives.
Comfort: Padded ergonomic straps and soft mesh back for 14-hour shoot days.
The Gruff Standard
Zero footprint. Total protection. The Cutter Pack is a specialized tool for the crew member who knows that being organized is the only way to stay ahead of the light.
The Build
The essential overhead layer for the professional crew. Like a polarizer filter for your vision, the Polarizer 5-Panel is engineered to cut glare and eliminate distractions while you’re pulling focus or checking the monitor. Featuring a mid-profile, structured front panel, it’s built to hold its frame through the grit of a 14-hour location shoot while providing the long-lasting comfort required for the grind.
The Design
Total "Invisibility" protocol. Part of THE SHADOW COLLECTION, this cap is completely blacked out to ensure zero reflections when you’re leaning in close to the lens or working near high-key lights. Featuring discrete, tonal black-on-black Gruff Studios embroidery, it provides a signature identifier that remains effectively invisible to the frame. The matching fabric undervisor and sweatband ensure a fully polished, "stealth" finish from every angle.
Technical Specifications
Material: 65% Polyester, 35% Cotton for maximum breathability on hot sets.
Construction: 5-Panel structured front for a modern, technical silhouette.
Branding: Tonal Black-on-Black Gruff Studios embroidery.
Details: Adjustable snap closure for a secure fit during load-ins.
Fit: Mid-profile with a slightly curved visor.
The Gruff Standard
Zero footprint. Zero glare. The Polarizer 5-Panel is specialized equipment for the crew member who knows that seeing the shot clearly is the only thing that matters.
The Build
The high-fidelity mid-layer for the professional crew. Like a heavy-duty flag used to shape and control light, the Negative Fill Sweatshirt is engineered for total light absorption and insulation. Constructed from 100% organic ring-spun combed cotton at a substantial 10.3 oz weight, it provides a crisp, structured silhouette that outlasts the standard production cycle. Featuring double-needle topstitching and a self-fabric half moon at the neck, this is a durable, extra-soft staple designed for the endurance of a multi-day shoot.
The Design
Total "Invisibility" protocol. Part of THE SHADOW COLLECTION, this sweatshirt is completely blacked out to eliminate distractions and reflections on set. Featuring discrete, tonal black-on-black Gruff Studios embroidery, it provides a premium professional identifier that remains invisible to the lens. With a clean, "zero-footprint" aesthetic, it’s the ideal layer for DPs, ACs, and DITs who need to merge with the darkness behind the monitors.
Technical Specifications
Material: 100% Organic Ring-Spun Combed Cotton.
Fabric Weight: Heavyweight 10.3 oz./yd.² (350 g/m²).
Branding: Tonal Black-on-Black Gruff Studios embroidery.
Construction: 1×1 rib at collar and hems; inside herringbone back neck tape.
Fit: Regular fit. Note: Sizes run slightly smaller for the US market; we recommend ordering one size up for the standard Gruff fit.
The Gruff Standard
Zero footprint. Zero bounce. The Negative Fill Sweatshirt is specialized equipment for the crew member who knows that the best work happens when you stay out of the light.
The Build
The structural foundation for the professional crew. Like an ND filter for your presence on set, the Neutral Densi-Tee is engineered to be a constant, reliable layer that doesn’t shift the "color" of the production. Built with a heavy 7 oz. combed ring-spun cotton, this tee offers a sturdy, boxy silhouette that holds its frame during the most demanding load-ins. The reinforced neckline and luxe hand-feel ensure it remains a go-to choice season after season.
The Design
Total "Invisibility" protocol. Part of THE SHADOW COLLECTION, this piece is designed for the G&E, Camera, and Art departments who need to remain "neutral" in the frame. Featuring discrete, tonal black-on-black Gruff Studios embroidery, it provides a professional identifier that is effectively invisible to the lens and free from reflections. It is the stealth standard for the ones who control the light from the shadows.
Technical Specifications
Material: 100% Combed Ring-Spun Cotton for industrial-grade durability.
Fabric Weight: Heavyweight 7 oz./yd.² (237.34 g/m²)—built to handle the rigors of the set.
Branding: Tonal Black-on-Black Gruff Studios embroidery on the chest.
Construction: Reinforced neckline and drop-shoulder sleeves for maximum range of motion.
Fit: Oversized, boxy streetwear fit.
The Gruff Standard
Zero footprint. Zero distractions. The Neutral Densi-Tee is a specialized tool for the crew member who knows that the best work is often felt, but never seen.
the BOTANICAL PULSE COLLECTION
About the CollectionA001 // BOTANICAL PULSE: The Concept Drop. High-fidelity utility streetwear that explores the intersection of nature and the lens. Limited-run gear featuring premium weights and the signature "A001" identifier.
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
Equal parts durable and practical, the Botanical Pulse Utility Field Pack is the heavy-duty counterpart to our Expedition Field Pack. Engineered with an even larger, high-capacity build, it is designed to carry the heaviest loads from the studio to the field. Crafted from 100% polyester with a sturdy 9.73 oz./yd.² fabric weight, this bag features a cavernous main compartment, a secure zippered laptop pocket, dual side mesh pockets, and a hidden back pocket for your valuables. With a spacious 4.3-gallon (16.1-liter) capacity, it provides the ultimate balance of utility and cavernous organization for a massive amount of production gear without compromising your mobility.
The Design
Utility meets signature branding. The front of the backpack features a bold, high-contrast daisy print combined with the Gruff logo and our A001 collection designation. Complemented by all-over daisy panel accents across the top and bottom. Designed for the creator on the move, this detailing brings a clean, functional aesthetic that stands out anywhere you take it.
Every piece is crafted to ensure a premium finish and zero-compromise quality.
Technical Specifications
Material: 100% polyester.
Fabric Weight: Heavyweight 9.73 oz./yd.² (330 g/m²).
Capacity: 4.3 gallons (16.1 L) with an 11.02 lbs (5 kg) weight limit.
Storage & Utility: Spacious main chamber to swallow large gear loads, two zippered front pockets, dual mesh side pockets, a hidden back pocket, and an interior zippered laptop pocket.
Straps: Padded and fully adjustable shoulder straps for long-wearing comfort.
Branding: Daisy and Gruff logo print on the front, with signature daisy print panels on the top and bottom.
Fit & Utility Notes
On-Set Organization: Built as the high-capacity big sibling to the Expedition Field Pack, it swallows massive amounts of gear. Designed to safely carry hard drives, cables, a 15-inch laptop, lenses, and other on-the-go production accessories with room to spare.
Comfort: Padded backing and straps allow for a highly ergonomic and comfortable fit, whether packed to the limit or worn light.
The Gruff Standard
Utility meets heritage style. This isn't just an everyday backpack—it is essential gear for the active creator. One piece, a multitude of uses.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
Constructed for those who demand both comfort and presence, these 10 oz heavyweight sweats are built to last. The Airlume combed and ring-spun cotton blend provides a premium exterior, while the soft-brushed fleece interior offers maximum warmth for overnight shoots or long edit sessions. Featuring a relaxed, boxy fit and elastic cuffs, these pants hold their shape while providing an upscale, effortless feel.
The Design
The sweatpants feature the signature Botanical Pulse design—the daisy print, paired with the Gruff logo directly underneath and the "A001" identifier—placed both on the bottom of the front right leg and the bottom of the back of the left leg. It is a standout streetwear staple that balances high-end boutique aesthetics with the raw energy of the production grind.
Technical Specifications
Material: 60% Airlume Combed Cotton, 40% Polyester Fleece
Fabric Weight: Ultra-heavy 10 oz./yd.² (339 g/m²)
Interior: Brushed fleece for superior softness and heat retention
Fit: Relaxed streetwear fit with a '90s-inspired boxy silhouette
Features:
Side-seam pockets for utility.
Elastic leg cuffs to maintain the stack.
Interior drawcord for a clean, seamless waist look.
Branding: Botanical Pulse graphic placed at the bottom of the front right leg and the bottom of the back left leg.
Fit Notes
The Boxy Cut: These are designed with a '90s-style relaxed fit. They are roomier through the leg than standard joggers.
Stacking: The elastic cuffs are built to sit perfectly above your footwear, allowing the heavyweight fabric to "stack" naturally.
Waistband: The interior drawcord allows you to keep the front of the waistband flat and clean, perfect for layering with the Botanical Pulse Hoodie.
The Gruff Standard
Standout design. Zero compromise on comfort. These aren't just sweats—they are a high-end streetwear statement built for the Gruff Crew.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
From the field to the pool, these are the ultimate multi-environment shorts. Crafted from 91% recycled polyester, the fabric is lightweight, water-repellent, and features a four-way stretch that moves with you. With a breathable, fast-drying finish and UPF50+ protection, they are built to endure long days in the sun and high-intensity movement.
The Design
Fluid Motion meets bold contrast. Designed with a sleek black base, these Booty Shorts feature the signature Botanical Pulse design—the daisy print with the red Gruff logo directly underneath—placed on each of the front legs. The back features a striking two-daisy print that covers the back, tying seamlessly with our matching Amphibious Rig Shorts so the whole crew can move in tandem.
Every pair is printed, cut, and hand-sewn to ensure a premium finish and zero-compromise quality.
Technical Specifications
Material: 91% Recycled Polyester, 9% Spandex
Fabric Weight: 5.13 oz./yd.² (174 g/m²)
Performance: Four-way stretch, moisture-wicking, and fast-drying
Safety: UPF50+ sun protection
Fit: 6.3" (16 cm) inseam with an elastic waistband and flat white drawstring
Utility: Mesh side pockets for valuables; no inner lining for maximum versatility
Certifications: OEKO-TEX Standard 100 and Global Recycled Standard (GRS)
Fit Notes
Inseam: All sizes feature a standard 6.3" (16 cm) inseam for a modern, athletic look.
Adjustability: The elastic waistband and flat drawstring allow for a highly customizable fit.
Unisex Silhouette: Designed to be worn by anyone, anywhere. Stick to your standard waist measurement for the best fit.
The Gruff Standard
Sustainability meets performance. These aren't just gym shorts—they are essential gear for the active creator. One pair, a multitude of uses.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
Premium quality meets everyday versatility. Crafted from soft-washed, tight-knit 100% combed ring-spun cotton, this premium tank top is built for maximum comfort and lasting durability. Whether worn on its own, layered under set gear, or used during high-output workouts, its relaxed fit and sleeveless drop-arm design allow for unrestricted, dynamic movement.
The Design
Utility-driven aesthetics with a subtle, dark pastoral edge. Available in a variety of colorways, the chest features the clean daisy embroidery alongside the Gruff Studios logo and the "A001" identifier. It is a true foundational piece that balances a refined streetwear finish with utilitarian functionality.
Every piece is crafted to ensure a premium feel and zero-compromise quality.
Technical Specifications
Material: * Solid colors: 100% combed ring-spun cotton
Athletic Heather: 85% cotton, 15% viscose
Charcoal Heather: 60% polyester, 40% cotton
Fabric Weight: 5.5 oz./yd.² (186.48 g/m²)
Finish: Soft-washed, tight-knit, and extra soft surface
Cut: Sleeveless drop arm with a relaxed fit
Fit Notes
Structure: Mid/heavyweight feel that drapes naturally for a relaxed, comfortable silhouette without clinging.
Versatility: Designed to be worn as a reliable basic, standalone top, or base layer for active creators.
The Gruff Standard
Utility meets heritage style. This isn't just an everyday basic—it is essential apparel built to keep up with your daily rotation. One piece, a multitude of uses.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
THE DAILY COLLECTION
About the CollectionTHE DAILY COLLECTION: The Studio Uniform. Our permanent rotation of heavyweight, high-rotation essentials. Designed for the 14-hour grind and engineered for the ones who do the work. Minimalist, discrete, and set-ready.
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
THE BUILD
The Daily // Rope Hat is the backbone of the Gruff Studios uniform. A modern take on the classic 5-panel golf silhouette, this hat is engineered for versatility and "all-day" endurance. Whether you’re blocking out the sun on a location scout or keeping it low-profile in the edit suite, the Standard Issue provides a clean, structured look that fits every head in the crew.
THE DESIGN
Featuring the original Gruff Studios spicy red insignia, this cap is a nod to the foundations of the studio. Available in a variety of colorways to match your specific "set kit," each hat is finished with a contrasting braided rope across the bill and a matching snapback closure. It’s a touch of vintage aesthetic meet’s modern production utility.
TECHNICAL SPECIFICATIONS
Material: 70% Cotton / 30% Nylon (The perfect blend of breathability and durability).
Construction: Unstructured 5-panel design with a reinforced, lined front panel to hold the logo’s integrity.
The Bill: Semi-curved with a classic contrasting rope detail.
Closure: Adjustable contrasting snapback—one size fits the whole squad.
Profile: Mid-profile fit for a relaxed, comfortable wear through a 12-hour day.
FIT & CARE NOTES
The Fit: Low-profile and lightweight. Unlike our high-profile snapbacks, this hat sits closer to the head for a more streamlined silhouette.
Care: Spot clean with a damp cloth. The nylon-cotton blend is built to handle the "work patina" of a dusty set, but a quick wipe keeps the Gruff logo sharp.
THE GRUFF STANDARD This is the entry point. The “Daily” Rope Hat is designed to be worn hard and replaced never. It’s the simplest way to represent the brand from pre-pro to wrap.
Join the squad. Wear daily.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
The foundational bottom for the Gruff Studios uniform. Engineered to pair perfectly with our Daily // Unit-Tee, these shorts are built from a premium 8.5 oz fleece that balances heavyweight structure with a soft, lived-in feel.
Whether you’re in the middle of a marathon edit session or handling a light load-in, the relaxed fit and elastic waistband provide the all-day comfort required for the production grind. This isn't just loungewear—it's a specialized staple designed to hold its shape from the first call to the final wrap.
The Design
Minimalist, discrete, and set-ready. The Daily // Unit-Shorts feature our signature Spicy Red Gruff Studios logo embroidered on the front right leg. The high-density embroidery adds a premium, tactile finish that stands out against the fabric, providing a clean professional identifier without overcrowding the frame. It’s a no-nonsense look for those who prefer a stealth aesthetic with a signature pop of color.
Technical Specifications
Material: 80% ring-spun cotton, 20% Polyester (100% cotton face for a premium texture).
Fabric Weight: 8.5 oz/yd² (280 g/m²)—the ideal weight for high-rotation daily wear.
Branding: High-density Spicy Red embroidery on the front right leg.
Storage: 2 jersey-lined hand pockets and 1 secure back pocket.
Details: Elastic waistband with shoestring drawcord; sewn fly detail.
Fit: Relaxed, effortless fit.
The Gruff Standard
Utility for the everyday creator. The Daily // Unit-Shorts are the core of our studio's permanent collection—essential gear built to be worn, washed, and repeated throughout the production cycle.
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
THE BUILD
The Daily // Unit-Tee is exactly what it sounds like: the baseline for the everyday grind. While our Botanical Pulse collection pushes the boundaries of cinematic aesthetic, the Daily line focuses on the fundamentals. Crafted from lightweight ringspun cotton, this tee is designed to be soft from the first wear and durable enough to survive the repeat cycles of a production week.
THE DESIGN
Featuring the original Gruff Studios insignia, this tee is built with a regular fit and tubular construction for a classic, effortless silhouette. It’s the shirt you wear to the scout, the shirt you wear under your tech layers, and the shirt you wear to the wrap party. Minimalist branding for maximalist creators.
TECHNICAL SPECIFICATIONS
Material: 100% Ring-spun cotton (Solid colors) for maximum breathability.
Weight: Lightweight 4.5 oz/yd²—engineered for all-day comfort in high-pressure environments.
Durability: Shoulder-to-shoulder taping and double-stitched hems to maintain shape through the wash cycle.
Construction: Quarter-turned to eliminate the center crease, providing a clean canvas for the Gruff DNA.
Fit: Standard Regular Fit.
FIT & CARE NOTES
The Fit: True to size. This is a relaxed, breathable cut that doesn't restrict movement when you're handling gear.
The Palette: Available in a variety of work-ready colors to match your The Daily // Hard Hat.
Care: Machine wash cold. The ringspun cotton is pre-shrunk, but a low-heat dry will keep the fibers at their peak softness.
THE GRUFF STANDARD
Consistency is the key to any great production. The Daily // Unit-Tee is our commitment to a reliable, affordable uniform for the creative community. No frills. No ego. Just the work.
Wear the standard. Join the squad.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
*SELECT SIZE BEFORE COLOR TO SEE THE CORRESPONDING PHOTO*
*CHECK OUR SIZING GUIDE BEFORE YOU PULL THE TRIGGER.
The Build
A classic piece that never goes out of style, The Serious Biusiness Shirt Polo is engineered for comfort and a polished, professional presentation. Crafted from a premium 65% polyester and 35% cotton pique blend, it features a relaxed, comfortable length with side vents for all-day breathability. Complete with a flat knit collar, cuffs, and refined metal buttons with dyed-to-match rims, this shirt is a true game-changer in your day-to-day wardrobe.
The Design
No-nonsense aesthetics. The chest features our "Serious Biusiness Shirt" typography embroidered for a clean, professional finish, while the sleeve is cleanly signed off with our signature Gruff logo.
Warning: This shirt is strictly for serious biusiness people only. If we find out you are wearing this shirt while not being serious, there will be consequences. When it comes to being serious… We don’t play.
Every piece is crafted to ensure a premium finish and zero-compromise quality.
Technical Specifications
Material: 65% polyester, 35% cotton pique.
Fabric Weight: 5.0 oz/yd² (169.5 g/m²).
Fit/Details: Relaxed fit that runs large, side vents, and a flat knit collar.
Hardware: Metal buttons with dyed-to-match plastic rims.
Branding: Embroidered chest text ("Serious Biusiness Shirt") with signature Gruff logo embroidery on the sleeve.
Fit Notes
Silhouette: Relaxed, generous cut that provides a comfortable and laid-back drape.
Sizing Note: Runs slightly large. Size down if a more tailored, fitted look is preferred.
The Gruff Standard
Serious biusiness meets functional style. This isn't just an everyday polo—it is essential gear for the active creator. One piece, a multitude of uses.
📏 SIZING GUIDE: CLICK HERE TO FIND YOUR FIT
THE GRUFF SET GEAR MANIFESTO
ART IS THE UNIVERSAL LANGUAGE
We believe that creativity knows no borders, no binaries, and no gatekeepers. GRUFF Set Gear is 100% Unisex. We don’t design for "men" or "women"—we design for the Human Form. Our silhouettes are inclusive by necessity, because the grind of a 14-hour set and the spark of a new idea belong to everyone. If you have a pulse, you’re in the crew.
FUEL THE VISION (THE HATER PROVISO)
Every thread of GRUFF gear serves a higher purpose. The majority of our merchandise profits are funneled directly back into the engine of Gruff Studios. When you buy a shirt, you are executive producing our upcoming studio passion projects.
We are creating art so we can spread it to the world—including our haters. To those who don’t get it yet: We love you. Your resistance is our inspiration. Without your shadow, our highlights wouldn't pop.
THE FREEDOM TO BE HUMAN
It is okay to be unique. It is okay to be spicy. It is okay to be raw, autonomous, and loud. We champion the beautiful, messy expressions of humanity—from the righteous fight for free speech to the quiet pride in one’s own skin. We believe in the power of Autonomy: the right to own your voice and protect your vision tooth and nail.
THE RADICAL ACT OF KINDNESS
In a world of high-contrast opinions, we choose grace and kindness. Be tender to yourself and relentless in your respect for fellow humans—especially those who see the world differently than you. Be grateful for the dissenting voice. Without their viewpoint, you wouldn't truly know your own. We don’t seek a vacuum; we seek the friction that creates fire.
Wear the armor. Protect the butterfly. Build the studio.