THE DAILY COLLECTION

THE DAILY COLLECTION

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THE DAILY // "I Like It Gruff" Crop Hoodie
from $63.00
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THE DAILY // Urban Hoodie
from $60.00
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THE DAILY // Unit-Shorts
from $34.00
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THE DAILY // Gruffy Mascot Tee
from $42.00
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SEARCH OUR GEAR

A large portion of all SET GEAR profits directly funds our upcoming Gruff Studios narrative projects—stories that are always spicy, with heart.

CHECK OUT PROJECTS FROM GRUFF STUDIOS

A skeleton with a red heart-shaped head and a red butterfly on its hand, with the word 'GRUFT' in large red graffiti style letters and the phrase 'AROUND THE EDGES' below it.

THE GRUFF SET GEAR MANIFESTO

ART IS THE UNIVERSAL LANGUAGE

We believe that creativity knows no borders, no binaries, and no gatekeepers. GRUFF Set Gear is 100% Unisex. We don’t design for "men" or "women"—we design for the Human Form. Our silhouettes are inclusive by necessity, because the grind of a 14-hour set and the spark of a new idea belong to everyone. If you have a pulse, you’re in the crew.

FUEL THE VISION

Every thread of GRUFF gear serves a higher purpose. The majority of our merchandise profits are funneled directly back into the engine of Gruff Studios. When you buy a shirt, you are executive producing our upcoming studio passion projects.

THE FREEDOM TO BE HUMAN

It is okay to be unique. It is okay to be spicy. It is okay to be raw, autonomous, and loud. We champion the beautiful, messy expressions of humanity—from the righteous fight for free speech to the quiet pride in one’s own skin. We believe in the power of Autonomy: the right to own your voice and protect your vision tooth and nail.

THE RADICAL ACT OF KINDNESS

In a world of high-contrast opinions, we choose grace and kindness. Be tender to yourself and relentless in your respect for fellow humans—especially those who see the world differently than you. Be grateful for the dissenting voice. Without their viewpoint, you wouldn't truly know your own. We don’t seek a vacuum; we seek the friction that creates fire.

Wear the armor. Protect the butterfly. Build the studio.

CLICK HERE IF YOU LIKE IT GRUFF
CLICK HERE IF YOU LIKE IT GRUFF

THE HATER PROVISO

We are creating art so we can spread it to the world—including our haters. To those who don’t get it yet: We love you. Your resistance is our inspiration. Without your shadow, our highlights wouldn't pop.