gruff
SET GEAR
Designed for the 14-hour day. Styled for the Wrap Party.
HATS
HATS
Filters
• 65% polyester, 35% cotton for breathability and comfort
• Structured front panel for vibrant designs
• Mid-profile fit for relaxed, comfortable wear
• Adjustable snap closure for a secure fit
• Matching fabric undervisor and sweatband for a polished finish
• 70% cotton, 30% nylon
• Unstructured, 5-panel, front panel lined
• Semi-curved bill with contrasting rope
• Contrasting snapback closure
• One size fits most
The Build
This is the ultimate "daily driver" for the creative grind. Crafted from 100% cotton twill, this 6-panel unstructured cap features a low profile that conforms to your head for an effortless, custom feel. The fabric has been treated for a washed-out vintage effect, giving it a soft hand-feel from day one. Finished with a black sweatband and an antique brass metal buckle, it’s a nod to classic craftsmanship.
The Design
Worn-In Beauty. The Botanical Pulse motif—the daisy heart liquefying into the Gruff logo—is brought to life here through intricate, high-density embroidery. Set against a washed-out, vintage-effect fabric, the design feels like a found artifact. It’s a softer, low-profile take on our signature aesthetic, capturing the moment where high-end design begins to weather and age.
Technical Specifications
Material: 100% Cotton Twill.
Construction: 6-panel unstructured design with a low-profile crown.
Detailing: 6 sewn eyelets for breathability and a black interior sweatband.
Hardware: Adjustable metal snap buckle with a premium antique brass finish.
Finish: Pre-washed for a vintage, lived-in aesthetic.
Sizing: One size fits most (adjustable).
Fit & Care Guide
The Silhouette: Unstructured and low-profile. This hat sits closer to the head than our rope hat, offering a more classic "dad cap" fit.
Adjustability: The brass buckle allows for a precise fit that won't slip, even when you're on the move.
Care: Hand-wash cold to maintain the washed-out vintage character and protect the intricate embroidery of the Botanical Pulse design.
The Gruff Standard
Sophistication meets the street. The Vintage Cotton Twill Cap is designed for the creator who appreciates the patina of hard work. It’s not just a hat; it’s a staple piece of the Gruff uniform.
The Build
This is the "standard" for a reason. Constructed with a premium acrylic-wool blend and a full buckram, this hat is engineered to hold its structured shape through years of use. It features a traditional green undervisor for a subtle vintage pop and a plastic snap closure for an adjustable, secure fit. Whether you’re blocking out the sun on a desert set or finishing a streetwear look, this hat delivers the ultimate "Gruff" profile.
The Design
Bold Structure. The Botanical Pulse motif takes center stage on our most iconic silhouette. Featuring a high-profile crown and a flat brim, this snapback serves as a sharp canvas for the daisy heart embroidery. It’s a design that demands attention, balancing the organic curves of the floral heart against the rigid, industrial lines of the classic 6-panel build.
Technical Specifications
Material: 80% Acrylic, 20% Wool (Green Camo: 60% Cotton, 40% Polyester).
Construction: Structured, 6-panel, high-profile design with full buckram.
The Bill: Flat brim with a classic green undervisor.
Detailing: 6 embroidered eyelets for ventilation.
Closure: Traditional plastic snap closure.
Sizing & Fit Guide
Head Circumference: Adjustable from 21⅝″ to 23⅝″ (54.9 cm–60 cm).
The Profile: High-profile. This hat sits higher on the head than our vintage twill or rope caps, offering that classic "boxy" streetwear look.
One Size Fits Most: The snapback closure ensures a custom fit for the entire G-Squad.
Care Instructions
To maintain the high-profile structure and the integrity of the buckram, we recommend spot cleaning with a damp cloth. Do not submerge, as it may affect the shape of the crown.
The Gruff Standard
Boutique aesthetics meet production-level durability. The Botanical Pulse Snapback isn't just an accessory—it’s the crown of the uniform. High-contrast, heavy-duty, and built for the grind.
THE GRUFF SET GEAR MANIFESTO
ART IS THE UNIVERSAL LANGUAGE
We believe that creativity knows no borders, no binaries, and no gatekeepers. GRUFF Set Gear is 100% Unisex. We don’t design for "men" or "women"—we design for the Human Form. Our silhouettes are inclusive by necessity, because the grind of a 12-hour set and the spark of a new idea belong to everyone. If you have a pulse, you’re in the crew.
FUEL THE VISION (THE HATER PROVISO)
Every thread of GRUFF gear serves a higher purpose. The majority of our merchandise profits are funneled directly back into the engine of Gruff Studios. When you buy a shirt, you are executive producing our upcoming studio passion projects.
We are creating art so we can spread it to the world—including our haters. To those who don’t get it yet: We love you. Your resistance is our inspiration. Without your shadow, our highlights wouldn't pop.
THE FREEDOM TO BE HUMAN
It is okay to be unique. It is okay to be spicy. It is okay to be raw, autonomous, and loud. We champion the beautiful, messy expressions of humanity—from the righteous fight for free speech to the quiet pride in one’s own skin. We believe in the power of Autonomy: the right to own your voice and protect your vision tooth and nail.
THE RADICAL ACT OF KINDNESS
In a world of high-contrast opinions, we choose grace and kindness. Be tender to yourself and relentless in your respect for fellow humans—especially those who see the world differently than you. Be grateful for the dissenting voice. Without their viewpoint, you wouldn't truly know your own. We don’t seek a vacuum; we seek the friction that creates fire.
Wear the armor. Protect the butterfly. Build the studio.