gruff
SET GEAR
Designed for the 14-hour day. Styled for the Wrap Party.
2026 BOTANICAL PULSE COLLECTION
2026 BOTANICAL PULSE COLLECTION
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The Build
This isn't just a graphic tee; it’s a professional-grade base layer. Engineered for the rigors of fieldwork and the long hours of the edit suite, the Gruff Organic High Neck is defined by its substantial weight and intentional silhouette. The high-neck 1x1 rib and dropped shoulders provide a structured, modern look while allowing for maximum movement when you’re handling gear or dialing in a grade.
The Design
Life-blood in bloom. The Botanical Pulse features a central heart formed from delicate daisies, shedding its form to feed the heavy-weight Gruff foundation below. This design is a visual exploration of the contrast between fragility and harshness—where soft, organic textures meet a liquid, dripping aesthetic. It’s a study in beautiful decay, built for those who find the grit in the growth.
Technical Specifications
Material: 100% Organic Combed Ring-Spun Cotton.
Weight: Heavy-duty 5.9 oz./yd.² (200 g/m²) for a rugged, premium feel.
Fit: Oversized, boxy silhouette with dropped shoulders and set-in sleeves.
Construction: * 1 × 1 rib at the collar for a secure, high-neck fit.
Self-fabric neck tape on the interior back for long-term comfort.
Sustainability: Fabric holds GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard) certifications.
Sizing & Fit Guide
The Botanical Pulse tee is designed with a true oversized fit.
For our European Customers: These sizes correspond to a larger fit in the EU market. To achieve your standard fit, please order one size down.
The Gruff Standard
From the studio to the street, our gear is designed to reflect the duality of the creative process: the precision of the high-end boutique and the grit of the production grind. Wear it hard.
The Build
From the field to the pool, these are the ultimate multi-environment shorts. Crafted from 91% recycled polyester, the fabric is lightweight, water-repellent, and features a four-way stretch that moves with you. With a breathable, fast-drying finish and UPF50+ protection, they are built to endure long days in the sun and high-intensity movement.
The Design
Fluid Motion. The Botanical Pulse design—our signature heart of daisies liquefying into the Gruff logo—finds a new rhythm on these high-performance shorts. Engineered for the creator who moves, these shorts feature the bold, all-over pulse motif, designed to stand out whether you're running a set or hitting the water.
Every pair is printed, cut, and hand-sewn to ensure a premium finish and zero-compromise quality.
Technical Specifications
Material: 91% Recycled Polyester, 9% Spandex.
Fabric Weight: 5.13 oz./yd.² (174 g/m²).
Performance: Four-way stretch, moisture-wicking, and fast-drying.
Safety: UPF50+ sun protection.
Fit: 6.3" (16 cm) inseam with an elastic waistband and flat white drawstring.
Utility: Mesh side pockets for valuables; no inner lining for maximum versatility.
Certifications: OEKO-TEX Standard 100 and Global Recycled Standard (GRS).
Sizing Guide (Inches)
2XS: 28.3" Waist | 15.7" Long
XS: 29.9" Waist | 16.1" Long
S: 31.5" Waist | 16.5" Long
M: 33.1" Waist | 16.9" Long
L: 36.2" Waist | 17.7" Long
XL: 39.4" Waist | 18.5" Long
2XL: 42.5" Waist | 19.3" Long
3XL: 45.7" Waist | 20.1" Long
4XL: 48.8" Waist | 20.9" Long
5XL: 52.0" Waist | 21.7" Long
6XL: 55.1" Waist | 22.4" Long
Fit Notes
Inseam: All sizes feature a standard 6.3" (16 cm) inseam for a modern, athletic look.
Adjustability: The elastic waistband and flat drawstring allow for a highly customizable fit.
Unisex Silhouette: Designed to be worn by anyone, anywhere. Stick to your standard waist measurement for the best fit.
The Gruff Standard
Sustainability meets performance. These aren't just gym shorts—they are essential gear for the active creator. One pair, a multitude of uses.
The Build
This is the ultimate heavy-weight layer for cold mornings on location or late nights in a chilled edit suite. Constructed with a massive 10.3 oz fabric weight, this hoodie offers serious substance without the stiffness. We’ve finished the exterior with a light suede effect, giving it a "lived-in" softness that feels like a dream from the first wear, while the relaxed fit ensures you have the range of motion needed to strike a set or handle a rig.
The Design
Life-blood in bloom. Carrying the signature aesthetic of our "Botanical Pulse" series, this hoodie features the heart of daisies imbuing the Gruff foundation. It is the perfect embodiment of the Gruff ethos: the delicate beauty of the natural world meeting the raw, dripping energy of the grind.
Technical Specifications
Material (US): 80% Organic Cotton, 20% Recycled Polyester.
Material (EU): 100% Organic Combed Ring-Spun Cotton.
Weight: Ultra-heavy 10.3 oz./yd.² (350 g/m²) for maximum durability and warmth.
Texture: Light suede finish for a premium, soft-touch hand feel.
Features: * Durable 2 × 2 ribbed cuffs and hem to hold its shape over time.
Classic kangaroo pocket for convenience and street style.
Relaxed, effortless fit.
Certifications: GOTS and OCS certified organic cotton; GRS certified recycled content (US variants).
Sizing & Fit Guide
This hoodie is cut for an effortless, relaxed streetwear silhouette.
Important for EU Customers: Our sizing runs larger than standard European cuts. To achieve a more traditional fit, we recommend ordering one size down from your usual European size.
The Gruff Standard
Eco-friendly doesn't have to mean fragile. The Botanical Pulse Hoodie is engineered to be as resilient as it is "fly." It’s a high-end boutique piece designed to survive the production cycle.
The Build
Constructed for those who demand both comfort and presence, these 10 oz heavyweight sweats are built to last. The Airlume combed and ring-spun cotton blend provides a premium exterior, while the soft-brushed fleece interior offers maximum warmth for overnight shoots or long edit sessions. Featuring a relaxed, boxy fit and elastic cuffs, these pants hold their shape while providing an upscale, effortless feel.
The Design
Grit in Every Stitch. The Botanical Pulse heavyweight sweatpants take our signature daisy-and-distress motif and apply it to a bold, '90s-inspired silhouette. With full-leg print areas, the pulse of the design flows from hip to cuff, creating a standout streetwear staple that balances high-end boutique aesthetics with the raw energy of the production grind.
Technical Specifications
Material: 60% Airlume Combed Cotton, 40% Polyester Fleece.
Fabric Weight: Ultra-heavy 10 oz./yd.² (339 g/m²).
Interior: Brushed fleece for superior softness and heat retention.
Fit: Relaxed streetwear fit with a '90s-inspired boxy silhouette.
Features: * Side-seam pockets for utility.
Elastic leg cuffs to maintain the stack.
Interior drawcord for a clean, seamless waist look.
Sizing Guide (Inches)
S: 28"–30" Waist | 28" Inseam
M: 30"–32" Waist | 28" Inseam
L: 32"–34" Waist | 28.5" Inseam
XL: 34"–36" Waist | 28.5" Inseam
2XL: 36"–38" Waist | 29" Inseam
Fit Notes
The Boxy Cut: These are designed with a 90s-style relaxed fit. They are roomier through the leg than standard joggers.
Stacking: The elastic cuffs are built to sit perfectly above your footwear, allowing the heavyweight fabric to "stack" naturally.
Waistband: The interior drawcord allows you to keep the front of the waistband flat and clean, perfect for layering with the Botanical Pulse Hoodie.
The Gruff Standard
Standout design. Zero compromise on comfort. These aren't just sweats—they are a high-end streetwear statement built for the Gruff Crew.
The Build
This is "set armor" redefined. Engineered for 12-hour production days, this Heavyweight Long-Line Tee is crafted from a premium 8.85 oz cotton-spandex blend. It offers an extra soft hand-feel with an effortless stretch that breathes during heavy builds.
Unlike standard garments, each piece is printed on raw cotton, then cut into specific patterns and hand-sewn. This ensures the design is perfectly placed and the quality is controlled from thread to finish.
The Design
Life-blood in bloom. The Botanical Pulse takes our signature "fragile vs. harsh" motif—a heart of daisies liquefying into the Gruff foundation—and places it on our most versatile silhouette. Featuring bold, all-over coverage, this piece is designed for those who don't just work on a set but inhabit it.
Technical Specifications
Technique: All-over cotton print, custom cut-and-sewn.
Material: 95% Cotton, 5% Elastane.
Fabric Weight: 8.85 oz./yd.² (300 g/m²) — Heavyweight.
Feel: Extra soft finish for maximum comfort.
Style: Oversized fit designed for effortless layering.
Features: Tear-away care label for a mark-free, irritation-free experience.
Sizing Guide (Inches)
2XS: 31.5" Chest | 31.8" Length (Fits EU XS)
XS: 33.1" Chest | 32.2" Length (Fits EU S)
S: 34.6" Chest | 32.6" Length (Fits EU M)
M: 36.2" Chest | 33.1" Length (Fits EU L)
L: 39.3" Chest | 33.5" Length (Fits EU XL)
XL: 42.5" Chest | 33.8" Length (Fits EU 2XL)
2XL: 45.6" Chest | 34.2" Length (Fits EU 3XL)
3XL: 48.8" Chest | 34.6" Length (Fits EU 4XL)
4XL: 52.0" Chest | 35.0" Length (Fits EU 5XL)
5XL: 55.1" Chest | 35.3" Length (Fits EU 6XL)
6XL: 58.2" Chest | 35.8" Length
Fit Notes
Oversized Silhouette: This tee is designed with a long-line, relaxed fit.
European Customers: Our sizes run large. Please order one size down from your standard EU size for the best fit.
The Look: Stick to your standard size for a modern, oversized streetwear aesthetic, or size down for a more traditional fit.
Fit & Care Guide
The Oversized Look: This item has a trendy, oversized fit that works exceptionally well for outfit layering.
Pro Tip: To keep that "extra soft" feel, follow the care instructions. The tear-away label means no scratchy neck tags while you’re moving gear on set.
Print Note: Because this is a hand-sewn item, your specific print placement may vary slightly, making every Gruff garment a one-of-a-kind original.
The Gruff Standard
You don’t do a standard 9-to-5, so don't wear a standard tee. Premium quality, built for the grind.
The Build
This isn't just a "dad hat." Built from lightweight, high-performance polyester, it’s designed for all-day comfort under the sun. We’ve integrated a Stay-Dri sweatband to keep you cool and focused during heavy builds or long scouts. With a structured, mid-profile construction and a curved bill, it maintains its sharp silhouette no matter how hard you wear it.
The Design
Structured Grit. The Botanical Pulse makes its mark on our most versatile headwear yet. Featuring the signature daisy heart liquefying into the Gruff logo, this design is anchored by a classic braided rope detail across the bill. It captures the essence of the "Botanical Pulse" collection: a balance of high-end boutique style with the rugged reliability needed for a full day on set.
Technical Specifications
Material: 100% Lightweight Polyester.
Construction: Structured, five-panel, mid-profile design.
The Bill: Curved bill with classic braided rope detailing.
Technology: Stay-Dri sweatband for advanced moisture control.
Closure: Adjustable snapback for a custom fit.
Sizing: One size fits most.
Fit & Care Guide
Adjustability: 7-position snapback closure ensures a secure fit for all head sizes.
Shape: The mid-profile crown offers a structured look that isn't too tall or too shallow—perfect for a universal unisex fit.
Care: Spot clean with a damp cloth to preserve the "Botanical Pulse" embroidery/print and the integrity of the rope detail.
The Gruff Standard
From the marina to the marina-set production, this cap is engineered for the grind. Whether you're completing your everyday look or shielding your eyes during a 12-hour shoot, the Botanical Pulse Rope Hat is essential G-Squad gear.
The Build
This is the ultimate "daily driver" for the creative grind. Crafted from 100% cotton twill, this 6-panel unstructured cap features a low profile that conforms to your head for an effortless, custom feel. The fabric has been treated for a washed-out vintage effect, giving it a soft hand-feel from day one. Finished with a black sweatband and an antique brass metal buckle, it’s a nod to classic craftsmanship.
The Design
Worn-In Beauty. The Botanical Pulse motif—the daisy heart liquefying into the Gruff logo—is brought to life here through intricate, high-density embroidery. Set against a washed-out, vintage-effect fabric, the design feels like a found artifact. It’s a softer, low-profile take on our signature aesthetic, capturing the moment where high-end design begins to weather and age.
Technical Specifications
Material: 100% Cotton Twill.
Construction: 6-panel unstructured design with a low-profile crown.
Detailing: 6 sewn eyelets for breathability and a black interior sweatband.
Hardware: Adjustable metal snap buckle with a premium antique brass finish.
Finish: Pre-washed for a vintage, lived-in aesthetic.
Sizing: One size fits most (adjustable).
Fit & Care Guide
The Silhouette: Unstructured and low-profile. This hat sits closer to the head than our rope hat, offering a more classic "dad cap" fit.
Adjustability: The brass buckle allows for a precise fit that won't slip, even when you're on the move.
Care: Hand-wash cold to maintain the washed-out vintage character and protect the intricate embroidery of the Botanical Pulse design.
The Gruff Standard
Sophistication meets the street. The Vintage Cotton Twill Cap is designed for the creator who appreciates the patina of hard work. It’s not just a hat; it’s a staple piece of the Gruff uniform.
The Build
This is the "standard" for a reason. Constructed with a premium acrylic-wool blend and a full buckram, this hat is engineered to hold its structured shape through years of use. It features a traditional green undervisor for a subtle vintage pop and a plastic snap closure for an adjustable, secure fit. Whether you’re blocking out the sun on a desert set or finishing a streetwear look, this hat delivers the ultimate "Gruff" profile.
The Design
Bold Structure. The Botanical Pulse motif takes center stage on our most iconic silhouette. Featuring a high-profile crown and a flat brim, this snapback serves as a sharp canvas for the daisy heart embroidery. It’s a design that demands attention, balancing the organic curves of the floral heart against the rigid, industrial lines of the classic 6-panel build.
Technical Specifications
Material: 80% Acrylic, 20% Wool (Green Camo: 60% Cotton, 40% Polyester).
Construction: Structured, 6-panel, high-profile design with full buckram.
The Bill: Flat brim with a classic green undervisor.
Detailing: 6 embroidered eyelets for ventilation.
Closure: Traditional plastic snap closure.
Sizing & Fit Guide
Head Circumference: Adjustable from 21⅝″ to 23⅝″ (54.9 cm–60 cm).
The Profile: High-profile. This hat sits higher on the head than our vintage twill or rope caps, offering that classic "boxy" streetwear look.
One Size Fits Most: The snapback closure ensures a custom fit for the entire G-Squad.
Care Instructions
To maintain the high-profile structure and the integrity of the buckram, we recommend spot cleaning with a damp cloth. Do not submerge, as it may affect the shape of the crown.
The Gruff Standard
Boutique aesthetics meet production-level durability. The Botanical Pulse Snapback isn't just an accessory—it’s the crown of the uniform. High-contrast, heavy-duty, and built for the grind.
THE GRUFF SET GEAR MANIFESTO
ART IS THE UNIVERSAL LANGUAGE
We believe that creativity knows no borders, no binaries, and no gatekeepers. GRUFF Set Gear is 100% Unisex. We don’t design for "men" or "women"—we design for the Human Form. Our silhouettes are inclusive by necessity, because the grind of a 12-hour set and the spark of a new idea belong to everyone. If you have a pulse, you’re in the crew.
FUEL THE VISION (THE HATER PROVISO)
Every thread of GRUFF gear serves a higher purpose. The majority of our merchandise profits are funneled directly back into the engine of Gruff Studios. When you buy a shirt, you are executive producing our upcoming studio passion projects.
We are creating art so we can spread it to the world—including our haters. To those who don’t get it yet: We love you. Your resistance is our inspiration. Without your shadow, our highlights wouldn't pop.
THE FREEDOM TO BE HUMAN
It is okay to be unique. It is okay to be spicy. It is okay to be raw, autonomous, and loud. We champion the beautiful, messy expressions of humanity—from the righteous fight for free speech to the quiet pride in one’s own skin. We believe in the power of Autonomy: the right to own your voice and protect your vision tooth and nail.
THE RADICAL ACT OF KINDNESS
In a world of high-contrast opinions, we choose grace and kindness. Be tender to yourself and relentless in your respect for fellow humans—especially those who see the world differently than you. Be grateful for the dissenting voice. Without their viewpoint, you wouldn't truly know your own. We don’t seek a vacuum; we seek the friction that creates fire.
Wear the armor. Protect the butterfly. Build the studio.